During an exciting playoff run for the Portland Trail Blazers—who advanced to the Western Conference Finals —I partnered with Moda Health to design a series of fan-focused activations that brought energy, creativity, and community into the postseason experience.

One of the standout moments was a social media–driven contest centered around a custom illustration of Damian Lillard. Fans were invited to download, color, and share their own interpretations of the poster, transforming a single piece of artwork into a collaborative, community-powered campaign. The concept tapped into the creativity of the fan base, encouraging participation while celebrating one of the team’s most iconic players.

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The design approach balanced bold, expressive illustration with accessibility—creating something visually compelling that could easily translate across digital platforms and invite interaction. As submissions rolled in, the campaign evolved into a vibrant collection of fan-created content, blurring the line between brand, artist, and audience.

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More than a traditional activation, the experience became a shared creative moment—amplifying fan engagement, celebrating team spirit, and reinforcing Moda’s role as an active, culturally connected partner within the Blazers community.